How to dominate your territory

Having worked in real estate prior to his extensive media sales career, Russell knows all too well the importance of being the owner of your sales 'turf'. In this episode of Killer Media Sales, he and host Alex Whitlock analyse this concept, looking at how you can apply this philosophy that is key to success in real estate to winning business and retaining clients in the media sales space. They explain the traps that can lead to you losing 'safe business', why product confidence is very different to arrogance, and the best way to approach a client who has chosen to advertise with your competitor.