EPISODE · Jul 6, 2022 · 54 MIN
How To Double Traffic with Content Audits w/ Kelsey Jones
from Content and Conversation: Organic Growth Insights from Siege Media · host Kelsey Jones, Ross Hudgens, Siege Media
Show Notes:00:12: Welcome, Kelsey Jones, Founder of Six Stories00:34: Kelsey’s content audit philosophy3:08: The best process for content audits7:22: The necessary benchmarks for content audits12:53: How much time do content audits take?14:38: Kelsey’s digital tool set16:17: How to adjust for keyword cannibalization19:45: Kelsey’s 404 vs. redirect ideology24:07: Are jump-to links for redirects necessary?25:26: How to scope a content audit27:33: Why content audits are an ongoing process31:11: How often should you do content audits?33:47: The benefits of “mini” content audits35:58: How should you structure an auditing team?41:08: What are common content audit mistakes you’ve seen?45:18: The ideal point person for content changes48:48: The value of checklists50:50: Content audits and their impactShow Links:Learn more about Six StoriesFollow Kelsey on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Six Stories’ Kelsey Jones joins us on Content & Conversation. Jones is a writer and digital marketing consultant who specializes in content-driven strategy. She has expertise from her time as NeilPatel.com’s VP of Content Strategy and her tenure as the Executive Editor for Search Engine Journal. Today, she splits her time implementing both SEO strategy and content audits for major companies like Ford, SalesForce, and Yelp, while also spearheading her own podcast, StoryShout. In today’s episode, Kelsey breaks down her philosophy for content audits. After a decade in the SEO game, this philosophy comes with recommendations for audit processes, ideal team structures, and why executing a content audit sooner rather than later may be the difference in hitting those performance goals.
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How To Double Traffic with Content Audits w/ Kelsey Jones
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