How to Double Your Business in 90 Days with Austin Netzley: An EOFire Classic from 2019 episode artwork

EPISODE · Nov 5, 2022 · 35 MIN

How to Double Your Business in 90 Days with Austin Netzley: An EOFire Classic from 2019

from Entrepreneurs on Fire · host John Lee Dumas

From the archive: This episode was originally recorded and published in (year). Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Austin Netzley is an author, investor, and the Founder of 2X, a company specializing in helping 6 and 7-figure service-based entrepreneurs double their business in 90 days. Top 3 Value Bombs: 1. Growth isn't about getting more leads, it's about working on your sales conversions, maximizing the lifetime value of your current clients, and giving your clients the ability and incentive to share. 2. The secret to scaling your small business? Make things simple. It's all about applying the 80/20 principle. 3. Everything is possible in your business if you can break free from the day-to-day. Check out Austin's Job Scorecard and the 10-step blueprint - Scale2x Sponsors: HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com. Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention JLD or EOFire when you sign up, and start listening now!

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How to Double Your Business in 90 Days with Austin Netzley: An EOFire Classic from 2019

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Boom, shake the room fire nation. JLD here and welcome to entrepreneurs on fire. Brought to you by the HubSpot Podcast Network with great shows like Social Eats. Today we're pulling a timeless EO Fire episode from the archives so the giveaway may not be active and we'll be breaking down how to double your business in 90 days to drop these value bombs at our bots Austin, Netsley and the EO Fire Studios.

Austin is an author, investor and founder of 2X, a company specializing in helping six and seven figure service based entrepreneurs double their business in 90 days and today, Foundation will talk about growth about how it's not about getting more leads but working on your sales conversions. We'll talk about the 80, 20 principle and breaking free from the day to day and so much more and a big thank you for sponsoring today's episode goes to Austin and our sponsors. The best podcast listening app in the world is here and it's called Pudoppolo. Visit pudoppolo.com, download the app, mention JLD or EO Fire when you sign up for a free account and start listening out.

That's P-O-D-O-P-O-L-O.com. Success Story hosted by Scott D. Clary is brought to you by the HubSpot Podcast Network, the audio destination for business professionals, success story features, Q&A, keynote presentations and combos on sales, marketing and more. A recent episode on how to protect your business in times of crisis is a must listen, listen to success story wherever you get your podcasts.

Austin, say what's up to Fire Nation and share something interesting about yourself that most people don't know. Fire Nation, I'm so pumped to be here and something that most people don't know, you know, very well, JLD, but you got me started. I was a part of Fire Nation at the beginning. You were my first mentor, this show was my first real mentor then after listening to over a hundred shows, I finally reached out to you and said, hey, I don't care what you've got, I wanna hire you, I wanna get started.

And you said perfect, we've got this new thing that's coming out and I just wanna say thank you. So I'm a part of Fire Nation. You were my first online mentor, you really paved the way for me to get started. And now, over the past few years, again, thanks to a lot of the guys that went from UJLD, I've had now three, seven bigger businesses and also we've helped clients generate over $100 million in counting.

So the ripple effect that you have in this show has is absolutely unbelievable. So thank you from the bottom of my heart. Well, brother, I received that fully. It was so great seeing you back in 2012, 2013, just starting off in the game and trying a bunch of things and growing a bunch of things.

And the fact that I was a part of that is incredible. And Fire Nation, this is an exact example of why you have a voice, a message and a mission that needs to be shared with the world because you are going to be inspiring the Austen's of the world to go off and do great things, but you can't until you start. Like if I had waited to start entrepreneurs on fire until I was a good podcaster, I never would have started. So get that voice out there, Fire Nation.

And I'm personally fired up today because of just all the success that you've had, Austin and I are coming back to share with us some of the things that you've learned and implemented specifically on how to double your business in 90 days. So let's just get right down to business with the first step that we need to know when we're trying to double a five or a six or a seven figure business. What's that first step? The first step for small businesses, and this is the same case for me, the same case for you.

You had more intentionality behind this than I did. But the first thing we've got to do is get the entrepreneur free from the weeds. There's so many moving pieces and most of those pieces don't have to be done by you. So we have to start by working to get the owner, get the entrepreneur, get the business owner out of the day today because if they're stuck there doing the task they shouldn't be, then they don't have time to work on the growth-oriented activities, the right stuff that they should be working on.

So if we can free entrepreneurs out 20 hours per week as the first step, then we can start to talk about growth. And that's what so many entrepreneurs, there's only 4% entrepreneurs that ever make it seven figures. And a big part of that is because the businesses built around them and they aren't free from the weeds. Fire Nation, get free from the weeds.

You can't see the forest from the trees. And you have to see the forest if you're going to grow a six, seven figure business. So give us just a quick example, Austin, of how you maybe free out these 20 hours for a business owner that's really allowed them to see that forest. So our greatness and our focus is around systems.

Everything in your business should be around systems. Everything from hiring, everything from content planning, sharing on social media. When I started out, I was doing that all myself. I was editing the website.

I was posting the blog post. I was transcribing the podcast and all these things that these are $10 an hour or less tasks. So what we've got to do is start to master systems and then use those systems to delegate and hand things off and you don't have to build a massive overhead. I started with a VA in the Philippines for $300 per month full time and was able to hand off at least 50% of my workload to her at that time and entrepreneurs can do the same thing.

So it doesn't have to be super expensive. Just figure out, hey, what are these tasks that with the proper system or with the proper structure, we can hand off to somebody else that they can do it. Because Oz are, they can do it just as good. It's not even better than you for $10 an hour or less.

So we start with those tasks and then move on up from there. But there's so much that you've got to get off your plate and it starts with just getting really clear on where your time's actually going because most of it can be done by somebody else. Remember Fire Nation, if you're doing a job that you can pay somebody else $10 an hour to do, you are valuing your time at $10 an hour, period, end of story. Stop trying to make all those excuses.

Nobody's gonna do it as good as me or I'm a perfectionist. Okay, if you wanna keep making five figures for the rest of your life, keep having that attitude. Now, awesome reality is this. Every business hits a flat line at some point.

I've hit many of those with entrepreneurs on fire. We all hit plateaus. But what is the biggest issue that you are seeing many business owners make that keeps them in that plateau? It's funny, the most common thing that I hear, John, is I just need more leads.

Literally every single person comes to us and they say I just need more leads. They think that their business is good and that they're ready to scale and everything and they say I just need more leads. But we found that there is a very, very important order to things. So when somebody says I just need more leads, we ask them, hey, how are you doing on sales conversions?

We find other sales conversions are low. We find out that they don't do a good job of getting this person to renew. They haven't maximized lifetime value. They aren't charging enough.

And they basically have a lot of things to fix before we go out and get them more leads. So we start with a great business model. One then can actually scale. Then we go deep into the numbers to really figure out, okay, what's actually working in the business and what's not?

Because we gotta cut out what's not make the business simpler. We've got to double down on what works. These are very simple things that everybody listening can do. And we free up the entrepreneur's time.

Like I said, get them out of the day today. Now we can start to talk about growth. So we start to talk about with growth stuff, is optimizing the offer to make it so that it can essentially sell itself. Then we help with the sales conversions.

Then finally, now we're ready to talk about more leads. But most people are really sitting on a gold mine if they can get this other stuff right. And again, there's an order to think. So don't think that you just need more leads.

Look at how you can maximize the leads within your database right now. First, make sure that your model is scalable. And then let's go out and start to drive more leads. Austin, I need more leads.

Wrong Fire Nation. The questions you need to be asking yourself is, are you maximizing the lifetime value of your current leads? The answer is very likely no. Are you giving those clients, by the way, the ability and the incentive to actually share?

I mean, that can be a great way to grow things as well. And are you actually optimizing your specific offer? Are you working on that sales conversion? Those things need to be figured out before you go out and get more leads.

And here's one thing, John, with that is we talk about, in the 90-day program, we work with 6.10 to figure out entrepreneurs 101. We talk about marketing in leads actually 5% of the time or less in our average client more than doubles. So that's proof if we start to get you free from the weeds and we start to maximize lifetime value and we look at, hey, these are your best clients. How do we work with them in a much bigger and better ways?

Some simple strategies that you can do where it doesn't cost more money to go out and get more leads. It doesn't have more work. You can easily double where you're at. So again, we talk 5% or less of the time on marketing and our average client more than doubles in just 90 days.

So that's proof that there's other things to work on. If there's one thing, just one key thing that you want Fire Nation to get right, what is that one thing? This is not what people are expecting, but the answer that comes up, John, is fulfillment. I really want you to get this right because if you have bad fulfillment, you get stuck there.

You get stuck putting out the fires, handling issues, being reactive, having, let's say we work with a lot of service-based businesses, but let's say that you have something that should take two weeks and with bad fulfillment ends up taking six weeks. Well, this is something that really holds you back from growth. Whereas on the other hand, if you really get fulfillment right, A, you can actually scale. B, your fulfillment doesn't need you, so you can work on the growth activities.

C, you make happy customers and happy customers buy more from you, they pay you more, they refer you more and basically just build a much healthier business. So most people are just focused on, as I said earlier, I just need more leads. We focus on the opposite. We go to the end, we go to fulfillment first, then we go to sales, then we go to leads.

Fire Nation, not to toot my own horn, because it took us six years to get here. So we've been a work in progress like everybody is, but let's just talk about the podcast with Paradise on Wording Secrets for a second here. Somebody joins podcast with Paradise within 48 hours and sometimes within six hours. They are getting a personalized video for me.

That is a video that I am creating on an app called Bon Jouril saying, Austin, thank you for joining podcast with Paradise, putting your faith in your trust and hate in myself. We won't let you down. And Austin, I'm proud of you for investing yourself to share that voice, that message, that mission with the world, it's gonna be awesome. And by the way, Austin, I hope you jump in the Facebook group today to introduce yourself because myself and Kayla, they're everyday providing support, guidance, answering questions, I'll see you there.

That's step one, step two, they get an email with the first eight steps that you should take within podcast with Paradise. Then they get an email that says, hey, do you wanna jump on a quick call with John? Cause he loves you to say hello. And I may calls every Saturday to everybody who joins podcast with Paradise that fills all that form to thank them for joining in at Fire Nation.

That's just the first three steps of my onboarding process. Do you think that we have lower churn than most people? Yes, do you think that our fulfillment is incredibly smooth and immediate? Yes.

Do you think the podcast of Paradise has been around for six years, generated over $6 million for that reason? Yes. Hey, you are fulfillment, more leads are not always the answer. And in fact, as Austin's sharing right now, rarely are the answer.

So what are some business systems that everybody needs to have Austin? First of all, along that point, you gotta create Raven fans and that first impression is so key. You do it within 48 hours. We look at our first 10 days and really dial that in for performance and make Raven fans.

So that's it. As far as systems, everything in your business needs to be a system. I mean, everything. Whether we're talking about hiring, whether we're talking about firing, whether we're talking about paying people, whether we're talking about content planning, but some of the key systems that first come to mind that most entrepreneurs just skip past cause they're too busy.

The first one that comes to mind is going deep into the numbers. I know you love the numbers, JLD, I do too. We've got to see the numbers because the numbers are fact. They can tell us what's actually going on.

So what I suggest the entrepreneurs all have is at least the top eight or 10 KPI is key performance indicators that they can tell the health of their business really, really clearly. Set that up into a simple spreadsheet, a simple dashboard and be going through that every single week because there's so many things that you could focus on in your business that if you see the numbers, you can see exactly where the problem is and you can focus in on that. If you look at your business as a whole, it's overwhelming, but you can get down to the real problem, the root of it. So we can start to solve it and we can solve it with the system so that's not the problem anymore.

So go deep into the numbers, track the key metrics that matter, have a dashboard in place and that will change the game for you, trust me. Fire Nation numbers are facts. Numbers don't lie. And I love how you have those eight KPI's key performance indicators that show the health of your business.

You need to keep your finger on the pulse, fire nation, if your fingers are on the pulse, then you're going to be leaking profits. A quick example of that is we have an email tracker that every morning is part of my morning routine. I check the email tracker and I see where our email newsletter subscribers are coming from. Is it the sidebar?

Is it the pop up? Is it the above the fold? How many people are signing for free part? Of course, every day, how many people are signing up for our podcast?

It's all shown on this email tracker. And we typically are getting between 30 to sometimes upwards of 75 cents per day. Every single day. So the last two days, this is just last week.

We had three and then six in two consecutive days. But because I have a daily tracker, we identified it immediately. And we went back and saw that a bunch of our things weren't firing because it was all one glitch in the system with a plug-in update. And for some businesses, that goes on for months.

And I'm going to be honest, some businesses for years. And it's happened to us when we didn't have these systems in place and we lost out so much opportunity. I mean, we're talking 30 to 75 genuine leads a day that we're getting that we were going to be missing out on because we didn't have a system in place to keep referring on the pulse or some of these KPIs. I mean, Fire Nation, it's unbelievable how important this is.

We fixed it in less than 48 hours. So Austin, how have you actually scaled small businesses fast? Business is overwhelming. It's so tough.

And before I came to you, John, I had built my first business. I was trying to do it all myself. And I burnt myself out. I burnt myself out so bad I had to call 911.

And it took me actually twice of having to do this where I burnt myself out because I was working so hard trying to figure out all that myself. I was doing it as a solo printer, no coach, no guidance, no friends or network in this space. And it was a horrible path. And finally, after the second time, after I was having anxiety attack and had to call 911, I finally learned a little bit slow, learned something towards us.

I had to go back and just realize there has to be a better way. There has to be a simpler way. So that's what we've got to start with, is how can we simplify things down? How can we figure out what really matters and focus on that and cut out the rest?

And it's so scary for us to cut out the rest, especially when you're getting started and when you're trying to build things, is like every dollar really matters. And we start to say yes to all these wrong opportunities. So we've got to make things simpler. We've got to figure out what are the key levers in the business and focus just on those and really, really make things streamlined before you start to scale.

So that's number one, make things simpler, number two, as we've mentioned a couple of times now, is you've got to get free from the day to day. If you have the business built around you where you have to approve everything, you're just going to be reactive, you're going to be stressed out, and you're not going to be able to really sail past a certain mark. And I did that in my first business, actually my second business. I built it around me and I capped out at multiple six figures.

I couldn't ever get to 500K, you're definitely not the seven figures. So I learned to get to that next level, hey, I've got to remove myself, put in the team and systems in place so we can actually scale. And then third piece, maximize the needs and sales conversions by maximizing LTV and looking at, okay, how can I really get more other customers and audience that I have? And then you're going to start to drive more leads, but really that order, make things simpler, get free from the day to day, then start to maximize sales conversions and the leads that are within your database right now, then let's start to talk about more leads.

Fire Nation, make things simple, cut out the rest. I mean, that 80-20 principle is real, that 20% of things that are really just rocking in your business are going to account for the overall 80% of the revenue coming in, the leads coming in, the success that you're having. So focus on that 20%. And don't be the clog in your business.

Don't be the reason your business is getting clogged up. Let your business run free and maximize leads and sales by maximizing the lifetime value of your clients. Now we're going to take a quick break for Fire Nation. We'll be talking about what makes the fastest growing business that Austin's worked with different from the rest.

I tip on a team building exercise, a less is more strategy and the biggest difference between those that are actually stuck right now at six figures versus those that actually get to seven figures and beyond. As soon as we get back from thinking our sponsors, ready to ditch your sub-part podcast listening app and download an app that has every feature you want in need with more great features being added all the time, the app is put up below and you can download it for free and start listening right now at putuplow.com. Put up below gives you access to every podcast, after fingertips with easy discoverability, audio and video podcasts and every genre and language and instant recommendations. So the perfect podcast and live streams find you without you having to lift a finger.

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Learn how HubSpot can help your business grow better at HubSpot.com. So, Austin, we're back, and as promised, we have a lot of awesome stuff left for this episode. But what makes the fast-growing business that you've worked with different from the rest of the businesses that do Flatline, that do Flatto? Well, I think the hardest part isn't letting go.

So, that's like the big differentiator here, is letting go mentally. Because, again, so many people starting out, like you're good at what you do, so you think that you're the best that I can do, you don't think that I can do it. So, again, you just ultimately build what is really not a business. It's actually just a job that you've created for yourself.

So, the fastest growing entrepreneurs and businesses really learn that, hey, to get to the next level, to actually grow consistently into some big numbers, we've got to build this thing in a way that can actually scale where you're not at the center of it, because you've only got so many hours in the day. So, the fastest growing companies to join get really good at letting go. They master leverage. We talk about leverage in a few key forms.

One, systems, we talked a little bit about systems, and just to come back to that, systems can be automation, they can be checklists, they can be templates, they can be step-by-step processes, they can be videos that basically allow you to do things much easier and much more repeatedly and be able to hand them off. Systems is one of the key forms of leverage. Team is another huge form of leverage. The wealthy love using OPT and OPM, other people's time and other people's money.

So, building a world-class team around you is really, really essential, and the third piece of leverage that, again, most don't take very seriously is data. We look at data as a huge form of leverage, and this is, again, just going back to simplifying your business down to a few key metrics. We talked about eight to 10. John, you mentioned a few of your leading metrics that are so important to track that you know, if you keep working on those and keep optimizing and growing, those are going to lead to the results that you want.

So, most people are just looking at revenue and like what their, you know, tax bill is at the end of the year and their financials every quarter, maybe every month. No, we've got to look at the leading indicator. So, systems, data, those are three key forms of leverage that the fastest growing entrepreneurs have bought. Fire Nation winners let go.

They just let go. They don't try to beat everyone to everything, to everywhere, to all the others. Don't, they let go. And I think a really good example of my life recently is, listen, I know that I created a great community with Podcaster's Paradise.

And I have a big audience that needs more than just a course on podcasting, but like what am I supposed to do? Just create every course on the planet. Like, should I create now a course on masterminds and like have all that time and energy that goes around that as well? Or can I just say, huh, you know, Tony Robbins is launching a course on masterminds.

He's going to do it really well. In fact, he's going to do it great. Why don't I just support his launch and be an affiliate of his launch? And we did that just a few months back.

We ended up becoming the seventh biggest affiliate for Tony Robbins doing 278 sales, which was almost $600,000 in total revenue, 300k for affiliate revenue. Plus I get to go now spend four days with Tony Robbins in Fiji at his private resort with other top 10 individuals. I mean, that's an amazing example of me not having to create this entire course and spend all the time and bandwidth doing that, but just supporting somebody's going to do it really well, making significant revenue from that and getting other benefits as well. And I love that word leverage systems team data.

You need to have leverage around all of those things Fire Nation. So you did mention team. I think that is super important. So talk to us because you've built a team, you've learned a lot from building a team.

What does Fire Nation need to know about teams? The biggest challenge that teams have is with communication. So they need to be properly communicated with, but they also need clarity, right? They have clarity on like what to do, what their role is, what's expected of them, how they're being measured, then they can perform pretty well.

So we've got to give them that clarity. It's our responsibility to train them, to guide them, to give them that clarity. So the first thing that I really suggest taking action on today is what we call a job scorecard. So we have this for every single individual on our team.

It's a simple Google spreadsheet, but you can put it in a document or whatever, so that you guys can both be working from it. But this lists out their role responsibilities in detail, the core values of your company and how they're performing versus those, the KPIs for how they're going to be measured. So every person should have multiple KPIs that they're being measured on in their performance. And this is kind of the center point of their role.

It's the center point of your performance reviews with them, very few entrepreneurs and business owners are having regular performance reviews. But we need to do that. It's 30 minutes a month that's going to change the way that they can perform for you. Because you want them to perform, give them that guidance, give them that clarity on their role, what's expected of them, and help them succeed.

So the job scorecard again to repeat those, role responsibilities, core values, and KPIs. And then we go through that every single month in detail to update it, and to evaluate how they're doing on those, to address any improvements that we need, and give them clarity for the next month, and boom, we're off to the races. So I've lost actually two employees in past whatever four or five years that I've had a team because we do this, we give them clarity. We are always having conversations about how they're doing and helping them perform.

I lost two employees in that entire time. It had hired 30, 40 people at that time. Communication plus clarity equals a winning team Fire Nation, and that job scorecard sounds amazing. I hope you're going to give us a way to access a job scorecard like that, Austin, so I can send it to my team and have them create the exact scorecard that they need to be working off of.

And what I want to move into next is, the less is more strategy. I mean, does that work when growing a business? And if so, give us a specific example. It's one of the scariest things to do.

It's to do less. Again, at the beginning, we're just trying to scrap that in and we're taking on everything that we can. So we usually need kind of a kick in the butt or some guidance behind us. So most people have their business, trying to serve too many people.

It's too general. It's too broad. So what we've got to do is again, go deep into the numbers to figure out, hey, who's going to get the most value out of your offering? Who's going to pay the most?

Who's going to be the easiest to convert and have some really deep conversations to understand and break down your avatar in detail. And I learned about the avatar from you, John, to go really, really narrow into this. And just to give you an example, we understand, we go so narrow in on our audience, our avatar document that lists out this person in detail. And they have an aim just like you guided me on.

Our avatar document is like 22 or 32 pages. It's ridiculous. It goes so deep. We know their pains.

We know where they're at. And once we get really clear on that, we know how to market to them. We know how to communicate to them. We know how to use our marketing messages for them.

So go deep. And a couple of examples, I can give you 50 examples. But one was with one of our financial planners. He was serving a really good audience of medical professionals, which is already a niche within itself.

He wasn't going after every one of medical professionals. And we went deep into the numbers and we figured out this one type of medical professionals. So we said, hey, why don't we just focus for the next 90 days just on this audience? What would that look like?

And once we understood that, we made the decision together. After him pushing back on this, we decided to do that. The first thing that we started to talk about was, okay, how can we get more of this audience? Well, referrals was a great way.

Now we had a much more specific referral that people would act on. Not something general. Hey, do you know anybody that needs a financial planner? No, hey, do you know anybody that's this specific type of person that we can support and we gave a specific message around.

The next thing that we looked at is like, hey, is there any conferences or events that we could go to that can tap into this? And we found one that came up in like three weeks from now. We're like, amazing. What are the odds of this?

So he went to this event and he ultimately tripled his business. He already had a multi-six figure business and he tripled his business in just a matter of literally weeks, so a matter of days after this event. He had his messaging so much clearer. He was able to start to turn away the clients that he didn't need.

He was able to put a down payment on the house and move to the state that he wanted to from California to Texas. He had been waiting two years, John. Two years to be able to do this. He could just never get ahead because he was always scrapping in his business.

By going more narrow, he was able to inject a lot of cash, a lot of opportunity into his business, had a much better fulfillment because he knows that particular audience inside and out and make his life make his business so much easier, but he changes life. That's just one example. It's so scary to do, but so much clarity comps by going deep. So we work on this with about half of our clients and I can't remember an example where it didn't work out because again, it just allows you to serve your clients in a much bigger and better way and that allows everybody to win.

Sounds like the only mistake he made is that he stopped at Texas instead of continuing on to Puerto Rico. I mean, what is his problem? That's the next step I think. Okay.

So what was that percentage again? A people that successfully make the leap from six to seven figures. Was it four percent? Not only four percent.

Okay. Fire Nation, four percent, four percent. So what is the biggest difference, Austin, between those people that are actually stuck at six figures versus that four percent of individuals were able to get to the seven figure range? First thing that comes up is the mindset thing.

And it's crazy. We work with six, seven, even now nine figure companies. And across the board, the first thing that we've got to work on is not some strategies, not anything related to the business. It goes back to the six inches between your ears.

It's such a mindset thing. Cause if you can get that right and you can be willing to kind of let go of some of the things you can really start to have that seven figure CEO mindset that we talk about where again you're going to build a business that can scale not have to be perfect. You just want to get what you really want out of business. It starts with the mindset.

So six figure entrepreneurs, they stay stuck cause they're afraid to let go. They keep their business built around them. They want some ego and whatever. It's just a lot of fear.

And I took me years to get over this. And again, thank you so much to you, John. And you kind of guided in the way on this. But you've been such a big instrument and me performing in the way that I have through the mindset.

The end of the need of Spanish for you. Welcome. Thank you so much. But you've got to get this right.

So it's a constant, constant battle to create the person that you need to become. And my favorite Tony rather is the lesson. So you mentioned Tony. My favorite lesson of all, and this guy has millions of amazing messages.

My favorite lesson of all is he's like, he cusses, but he says, this person that I am today, I created this guy. I wasn't born this way. So I manufactured this person that I am today. And he's an amazing person.

Sure, he was born with some amazing blessings, but he created that person. So who is the person that you need to become? To have that business in life that you really know is possible. It's probably different than the person that just started out in business.

So it starts with the mindset. Then we can go to the business model and growth tactics and everything, but really it starts with the mindset. And I want to really bring that back because listening to EO over and over and over again, I listened to hundreds of episodes to really engrained in me, the mindset that I needed. And if you get that right, everything else, all the strategies and everything really become possible.

It starts with the mindset. Austin, you have dropped value bomb after value bomb today. Give us the overall concepts or thoughts or process you want to leave us with today. Give us a call to action about how we can learn more about you and anything you want to give to defy your nation.

And then we'll say goodbye. Jon, first of all, thank you. It's been such honor to be here. The biggest thing, the biggest lesson I want you to take away from this is that everything is possible in your business if you get free from the day today.

So if you can get free from the day to day operations, your business is going to be scalable. You're going to be able to work on more of the right stuff. You're going to be able to empower your team and really work on the high level and get the freedom, the impact, the growth, the money that you really want. So get free from the day to day, everything is possible.

We have some awesome tools for you. What I'm going to do is I'm going to add the job scorecard to this as well. So if you can go to our site, scale2x.com slash fire, we're going to give you the 10 set blueprint that we use with 6 and 7 figure entrepreneurs to really help them scale. Again, there's an order to things that is so crucial.

So scale2x.com slash fire. And I'll make sure that the team sends you the job scorecard as well. Use this with every single employee that you have. And this is actually the first step that we use before.

We've been doing higher and new employee as we start there. That's the center point. Makes their life easier, then perform better. Your life easier and better.

And everybody wins. But John, thank you. scale2x.com slash fire. Looking forward to supporting you there.

Fire Nation, the reality is this. When you create the systems, when you create the team, you take yourself out of the day today. I mean, you're giving yourself freedom to live a life. Every fall now for four years, Kate and I go on a 75 to 90 day track.

In 2019, it's a 90 day track. We are doing Fiji. We're doing Canada. We're doing Latvia, Poland, France.

And every single one of those three months during those 90 days, we will generate over $800,000 in revenue for our business. Net profit. I'm talking to Net after everything because of the systems and team that we have in place. That is it because of that.

If we were stuck in the day to day, we wouldn't have the freedom or the ability to do just that. So Fire Nation, don't forget you're the average. The five people you spend the most time with, and you've been hanging out with AN and JLD today. So keep up the heat and head over to eofire.com.

If you type awesome in the search bar, the show us page will pop up with everything that we've been talking about today. Head directly to his website where he has that gift for you. scale2x.com slash fire. And that's the number two Fire Nation.

So scale the number two X.com slash fire. And Austin, thank you for sharing your truth with Fire Nation today for that. We salute you and we'll catch you on the flip side. Thanks, sir.

Hey, Fire Nation, today's value bomb content was brought to you by Austin. And I know Fire Nation that you understand how podcasts can ignite your business. But I mean, come on, the planning, the creating, the collaborating, with guests, the producing, the distributing, take it from me. It can be for me, intense.

And that's why I am fired up for you to check out Oxbus. Oxbus has an end to end podcast creation platform for entrepreneurs. Just like you visit oxbus.com slash JLD. That's a U.S.

B. U.S. .com slash JLD and try it for free boom of Fire Nation. I'll catch you there or I'll catch you on the flip side.

The best podcast listening app in the world is here and it's called Pudapolo visit Pudapolo.com download the app mentioned JLD or eofire when you sign up for a free account and start listening out. That's P O D O P O L O dot com. Success Story hosted by Scott D. Clary is brought to you by the HubSpot Podcast Network, the audio destination for business professionals, success story features Q&A, keynote presentations and combos on sales, marketing and more.

A recent episode on how to protect your business in times of crisis is a must listen, listen to success story wherever you get your podcasts.

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This episode is 35 minutes long.

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This episode was published on November 5, 2022.

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