How to Drive Demand: Storytelling, Licensing, and Impactful Exhibitions

In this episode of Retail Insight, Jeff Banks speaks with Aylish, Trade Marketing Manager at Enesco, about the art of bringing globally recognized licensed products like Disney and Warner Brothers into the UK’s gift market. Recorded during Spring Fair’s 75th anniversary, Aylish shares insights into managing major licenses, navigating digital and traditional marketing, and the strategic role of trade shows like Spring Fair in connecting with the right audiences.  Listen in to discover how Aylish’s team crafts memorable products, builds strong industry relationships, and adapts to shifting consumer trends in licensed giftware.