How to drive results from your marketing plan

In this episode, I cover the tips of the iceberg as it relates to how to drive results from your marketing plan. There is no “silver bullet” but there are a lot of best practices that will help you be the most intentional with your marketing spend and drive the conversions for your business. Listen to this episode and learn how you should optimize your marketing plan to drive results. TIME-STAMPED SHOW NOTES:[00:20] Today’s topic: Market like a badass with a results driven plan[01:29] Your audience learns differently[01:49] Customer Journey Mapping[02:14] Example of customer journey experience[04:28] How do you track success? What metrics matter?[05:29] Report, refine, and optimize for repeatable, predictable results[06:29] Know what results you want[06:45] Marketing is a dynamic field, always changing due to emerging technology, new platforms, new services, new channels, and new techniques. But those same reasons I mentioned can cause many to be unfocused, overwhelmed, or ineffective [07:08] According to inbound marketing and sales software developer HubSpot, 40 percent of marketers say proving marketing ROI is their top marketing challenge[07:31] Thanks for listening! To stay updated with marketing trends, go to www.sourcemarketinggroup.com for more information.