How to Drive Tradeshow ROI (Without Wasting Your Budget)

Stop treating tradeshows like a passive expense and start treating them like a revenue engine. In this episode of Driving Growth, host Steve Whittington is joined by Anders Boulanger, founder of Engagify, to dismantle the "build it and they will come" myth that plagues B2B exhibitors. While many companies spend six figures on floor space and freight, they often neglect the one element responsible for 85% of their success: the human beings standing in the booth. This episode is for B2B executives and marketing leaders who are tired of unquantifiable tradeshow results and want a systematic approach to face-to-face marketing. You will learn:• The Five-Pointed Star framework for maximizing booth authority and presence.• Why 80% of leads are never downloaded and how to build a pre-show follow-up cadence.• The "Tradeshow Triangle" and how to move from a passive booth buyer to a specialized exhibitor.Subscribe to Driving Growth for more insights on engineering sustainable B2B revenue.Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth!Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.LinkedIn: linkedin.com/company/weareroadmap/Instagram: instagram.com/weareroadmap/Facebook: facebook.com/weareroadmapYouTube: youtube.com/@roadmapagencyDriving Growth is produced by Morreale Digital.Follow Steve Whittington on LinkedIn: https://www.linkedin.com/in/sbwhittington/