How to Drive Up Return on Your Digital Marketing with Predictive Analytics

If digital marketing is part of your business then you’ve probably noticed that it’s gotten a lot more expensive.  Customer acquisition costs have gotten so high that it’s been driving digital brands to open physical stores - which is now seen as the less expensive way to attract new customers.Is it just that the price per click is higher - or has the performance or conversion as it is called - gotten worse?And what can marketers do improve both conversion and return on their investment in digital marketing?Today I am speaking with John Readman, Founder & Product Owner at Ask BOSCO.He’s worked with some of the world’s largest brands - including Asos, Pepsi, BMW, Superdry, Honda, HP, Toyota, Argos and Sigma Sports -  helping them shape their online proposition and increase their e-commerce performance.In this episode of A Seat at The Table, John talks about:Why the money is in the conversion not the clicks.How competing for keywords is helping Google and Facebook - not you.Why every brand needs a ‘marketplace strategy’How predictive marketing is helping brands maximise the return on their digital marketing spend.USEFUL LINKS:Ask BOSCO website: https://askbosco.ioConnect with John Readman on LinkedIn:  https://www.linkedin.com/in/johnreadman/Learn more about The Current Situation in Sourcing:  https://insidefashionlive.net/css A Seat at The Table website:  https://seatpodcast.comSEND US A MESSAGEVisit A Seat at The Table's website at https://seat.fm