EPISODE · Nov 21, 2025 · 39 MIN
How To Earn Trust and Influence According to Renowned Psychologist Robert Cialdini
from The Mello Millionaire with Tommy Mello · host Mello Studios
Robert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe.He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini’s work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time.00:00 Introduction to Dr. Robert Cialdini03:00 Principles of Ethical Influence09:00 The Power of Reciprocity15:00 Commitment and Consistency21:00 Social Proof and Authority27:00 Unity: The New Principle33:00 Personal Insights and Anecdotes39:00 Practical Applications of InfluenceCheck Out My Social Media:Tiktok ⟶ https://www.tiktok.com/@officialtommymelloInstagram ⟶ https://www.instagram.com/officialtommymello/Facebook ⟶https://www.facebook.com/thomasmello/My other podcast:Home Service Expert ⟶ https://open.spotify.com/show/4WHQ3ldGThHsP1cfzNF33GLive Q&A submission form:https://homeserviceexpert.com/questionsLearn more about Robert: https://en.wikipedia.org/wiki/Robert_Cialdini
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How To Earn Trust and Influence According to Renowned Psychologist Robert Cialdini
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