EPISODE · Nov 12, 2024 · 15 MIN

How To Effectively Create SEO Buy-In With Leadership

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Director of Content Marketing & Production at PBS (Public Broadcasting Service), Anaïs Cayo, discusses how to effectively create SEO buy-in with leadership. In this episode, Anais shares her perspectives on: strategies for demonstrating SEO value to leadership, importance of data in securing leadership support for SEO, impact of SEO on national and local PBS programming, resource allocation for effective SEO management at PBS, sharing SEO successes and learnings across PBS stations. Show NotesConnect With: Anaïs Cayo: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Anaïs Cayo, Director of Content Marketing & Production at PBS (Public Broadcasting Service), discusses how to effectively create SEO buy-in with leadership.

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How To Effectively Create SEO Buy-In With Leadership

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This episode is 15 minutes long.

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This episode was published on November 12, 2024.

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