How to Effectively Deal With False Advertising Disputes

Andrew Lustigman is a Partner at Olshan Frome Wolosky LLP, a leading New York law firm. At Olshan, Andrew represents marketers, advertisers, agencies, and suppliers in connection with the legal aspects of their advertising and promotional marketing businesses. He currently heads the Advertising, Marketing and Promotions practice group and serves as a member of the Olshan Executive Committee.In this episode…The world of advertising is constantly shifting and changing. With ever-evolving technology and increased competition, even small advantages can make all the difference to a company.However, not every advertising tactic is ethical or legal. False or misleading advertising is as old as commerce itself, and these claims can be unfairly damaging to companies and organizations. Because of this, businesses need to understand their options. So, how should you take legal action when a simple cease and desist is not enough? Andrew Lustigman, an attorney and expert in advertising law, joins Russ Rosenzweig in this episode of Engaging Experts to talk about the various options for responding to false advertising claims. From pursuing a lawsuit under the Lanham Act to contacting the National Advertising Division (NAD), there are a variety of directions a business can take with an advertising dispute. Tune in as Andrew discusses the pros and cons of each and shares his best practices for taking legal action today.