How To Effectively Pre-Wrap Items for Holiday Retail Sales  | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

You know when those holiday shoppers arrive next week, you're not going to have time to add on to everything. So what I want you to think about today is what can we pre-wrap or bundle for this weekend's big kickoff? The idea is to pre-wrap an item under $20 and then leave one out. So when you do that, put it up by your register, because it's something that everybody needs and something that you don't really have to think about. So one pre-wrapped item that's appropriate for anyone should be at your checkout counter for fast gifting. And then put a sign by it that says something like, "For the gift you forgot." If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to [email protected]. Thanks for listening!