How to Embody Your Brand in Your Creative Business

As you may know, I've woked with independent authors and creative professionals for almost 20 years on their branding and marketing efforts. When most people think of their btand, they think of visuals: the logo, the font, the color scheme. And while those elements are important, they're really just the packaging. To truly embody your brand means to live and breathe the values, personality, promise you've created.