How To Embrace The Whole Affiliate Partnership Economy: Non-Traditional Affiliates Can Make Great Partners, Too!

On this week’s Affiliate Marketing Podcast, Lee-Ann welcomes David Pickard, the CEO of Phonexa UK. They discuss lead generation and how Phonexa is helping clients and affiliates get more value from the marketing campaigns that they are running. Phonexa is an enterprise grade tracking platform for performance and partner marketing, specifically. The suite is responsible for delivering true end-to-end tracking and attribution for the consumer lead and call lifecycle. Lee-Ann points out that we are going through a bit of a revolution in terms of affiliate marketing, where traditional affiliates are not the only kinds of partners that we are bringing into our programs…Listen to find out more about: • The importance of automation for reporting. • The future of affiliate marketing and the practices to put in place to make the right decisions.Key segments of this podcast and where you can tune in to go direct: • [08:30] -  The important part lead generation plays in your affiliate program • [13:00] - Why the cookie-cutter approach to affiliate management doesn’t work  • [28:00] - The one piece of advice for affiliate managers  about operating their programs more efficiently and engaging with non-traditional forms of affiliate partnerships.Are You Ready for AMLeaders?Join us for our essential AMLeaders training event designed for Affiliate Managers aiming to elevate their skills –  access profound industry insights, and cultivate vital connections that pave the way for success. Taking place in London on October 23 from 1pm–6pm. Registration is now open. Tickets are  limited.Seize the opportunity to revolutionise your affiliate program. PI LIVE Europe delegates can save £50 on their booking – grab your ticket here.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE!Send me a text with your questions