How to Empower Your Medtech Sales Team and Drive Adoption of New Technology with Jake Carr, Director of Sales Enablement and Strategy at NICO Corporation

True success is evidenced by elevated utilization rates, affirming the solution's tangible value to the sales team. In this episode, Jake Carr, Director of Sales Enablement and Strategy at NICO Corporation, shares insights into the challenges of managing hyper-growth in Medtech and the importance of technology acquisition and onboarding for sales teams. He discusses how his company leverages technology to improve patient outcomes in the treatment of brain tumors and hemorrhagic stroke. Jake emphasizes the need to involve sales reps in the decision-making process for technology implementation and highlights the value of showing immediate wins and success stories to drive user engagement. Throughout this discussion, he provides actionable strategies for maximizing the effectiveness of technology solutions and shares valuable insights for leaders in the Medtech industry. Tune in to the conversation as Jake Carr offers valuable insights for Medtech leaders looking to leverage technology for sales team growth.  Resources:  Watch the entire interview here.  Connect with and follow  Jake Carr on LinkedIn here. Learn more about NICO on LinkedIn and their website. Learn about the demo with AcuityMD.