EPISODE · May 12, 2025 · 27 MIN
How To Encode Your Brand Voice Into AI Tools
from MarTech Podcast ™ // Marketing + Technology = Business Growth
Encoding brand voice into AI tools requires strategic planning. Nataly Kelly, CMO of Zappi, shares her expertise on maintaining authentic brand identity across AI-generated content. She demonstrates how to document brand values, create comprehensive style guides with specific examples, and train AI tools to recognize your unique writing patterns while maintaining quality through human editing. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Encode your authentic brand voice into AI tools for consistent marketing with Nataly Kelly from Zappi.
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How To Encode Your Brand Voice Into AI Tools
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