How to engage Generation Y

Millennials, Generation Y, people born between 1980 and 2000 - turns out there’s 14 million of them in the UK.They’re tech-savvy, spending hours online: reading, listening or posting their own content. And it turns out they don’t just want cat videos.So what do they want and how can you give it to them?“Without a good idea and without good storytelling at the heart of whatever you do, regardless of the platform it’s on, it probably won’t fly.”– Max GogartyWho better to get the answers from than people who are already doing it well.Vlogger and YouTube star Grace Victory (above) talks about what to think about when creating content on different platforms - like the similarities and differences between online and TV.Dan Murdoch made the documentaries KKK: The Fight for White Supremacy, Black Power: America’s Armed Resistance and Transsexual Teen Beauty Queen. Dan talks about the life of a freelance documentary-maker and gaining access to controversial contributors.Max Gogarty is BBC Three’s content editor, has been a producer/director with credits including ChemSex - not to mention winning a Bafta for his work on Skins online.In this podcast you will learn:- how the commissioning process works - about the relationship between content creators and commissioners - what comes first - platform or content? - tips for creating content for Generation Y