How to Engage Social & Cultural Groups with Chana Ginelle Ewing (littlebigworld)

In this episode, we sit down with Chana Ginelle Ewing, the founder of littlebigworld, a marketing and communications agency specializing in digital marketing for film and media. Chana shares her expertise in engaging marginalized communities, social groups, and cultural communities in a film release and discusses the importance of centering care in marketing strategies.Join us as we explore:🎬 Definitions of marginalized and underrepresented communities🎬 The significance of audience targeting in film marketing🎬 What digital marketing encompasses, including affiliate marketing🎬 The impact of centering queer imagination and care-centered politics in campaigns🎬 Practical advice for filmmakers on building relationships and engaging audiences authenticallyChana also reflects on her recent work with the Queer Women of Color Media and Arts Project and shares valuable insights on accessibility in film marketing.  🔗 Links:Learn more about Chana and her work at littlebigworld: https://www.littlebigworld.co/ Instgram:   / littlebigworld.co  Check out her best-selling book, The ABCs of Equality: https://www.littlebigworld.co/shop/p/... Follow Chana on Substack: https://chanacubed.substack.com/More on Kinema for Filmmakers here: https://bit.ly/kinemayoutube🎙️ Hosted and co-produced by Christie Marchese🎬 Produced and edited by Ron Passaro 💻 https://kinema.com/