How to Engineer Eco-Friendly PR Success - Ivan Martin

Today... going behind the scenes of an environmental campaign that needed to be launched in a place where being eco-conscious is quite hard. How do you do that? Ivan Martin from PRSSWRKS.com lives on the island of Malta in the Mediterranean. They have a big problem. When you have so little space, being environmental is hard due to the logistics. So how did he help his client do that and get the message across? I've been chatting to Ivan for more than a year after he moved from journalism to PR. While I love just chatting to PR people around the world, this episode (just 15 mins) is packed with practical strategies and a fresh perspective on tackling common scenarios in complex situations. A couple of highlights:- - Ivan shares how he approached the problem in a way that worked for the public, the client, and the press. - How getting the messaging right on sustainability was key and not overpromising but also not losing focus on the goal. - And, how engaging the community was vitally important. The whole thing is here in this podcast. THE PROJECT - www.PRBreak.com GUEST - Ivan Martin - https://www.linkedin.com/in/ivan-martin-00025a77 WEB: PRSSWRKS.com SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps  CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter -https://thepublicrelationspodcast.com/