How to enhance, extend and crowd source your in-field customer service - Interview with Manuel Grenacher of Mila

Today’s interview is with Manuel Grenacher, who is the founder & CEO of Mila, a technology company which is helping large organisations crowd source their customer service and build extended service communities around their products and services. Manuel joins me to today to talk about what they are doing, why they are helping companies create those extended customer service communities and how they are doing it. This interview follows on from my recent interview – Next generation marketing automation that drives real customer engagement- Interview with Michael Sharkey and Guy Marion of Autopilot– and is number 158 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.