How to Ensure Your Opt-In Brings You Business

Opt-ins are a vital part of us building relationships with more people and growing our businesses. Why are they so effective? How do we make sure our opt-ins are aligned with what we sell? On this episode, you'll learn about what it takes to create effective, highly converting opt-ins.  Getting people on your email list and nurturing them creates a much longer relationship. -Dana Malstaff    3 Things We Learned From This Episode Recognize that your opt-in isn't part of your identity and if it doesn't work, it's not because of you, it's just that you didn't position it correctly. Approach opt-ins as a place for testing.  You don't need to learn something to teach your opt-in, it has to be something you're already familiar with.  On the thank you page, ask them to do something discussing next steps.