How to Ensure Your Video Sales Letters Convert [PODCAST]

When it comes to conversions, video sales letters beat a plain text landing page hands down. BUT... only if your video sales letter contains the right ingredients that will capture your prospect's attention and get them to take action. In this podcast episode, I share 7 key elements that your video sales letter must contain if you want it to move your prospect into a paying customer. You can listen to the episode above, or on iTunes (https://itunes.apple.com/us/podcast/write-sell-succeed!/id1017711188?mt=2) or Stitcher (http://www.stitcher.com/s?=69738&refid=stpr)(where I'd LOVE to get your reviews when you have a moment.) Further reading and resources relevant to this episode: Why Your Small Business Needs Online Video (http://gloriarand.com/small-business-online-video/) Why Your Business Should Produce Online Videos (http://gloriarand.com/business-produce-online-videos/)