How to Escape the Rat Race #16 James Kendall

James Kendall is an awesome agent, running a market leading estate agency business in Bedfordshire. Having operated across the market, and in multiple discplines, James has settled on focussing his energy on mastering the premium market. In this episode, James talks us through the challenges hes faced and how hes overcome them, what he does differently to win market share in the premium market, and, perhaps most importantly of all, the importance of mindset (and even ego!) when succeeding in the premium property space. James shares the strategies hes employed on Linked In to win business from this platform, and how to manage different demographics on different social media platforms. This extends offline as well, and James explains how he tailors different marketing strategies in print to appeal to a wide customer range. James also gives insight into how he generates revenue from off-market deals, often a tricky area to get right. James is a great guy, and a brilliant agent, so don't miss out on this cracking episode from the self-labelled 'nutty professor' of the estate agency industry!