How to Establish and Maintain Brand Integrity with Greg Sexton, COO at Century 21 Real Estate LLC

This episode features an interview with Greg Sexton, Chief Operating Officer at Century 21 Real Estate LLC. Greg has been with Anywhere Real Estate, Century 21’s parent company, for over a decade and has received numerous awards for his leadership. As COO, Greg leads both domestic and international operations including tech tools and apps, learning, and he oversees the field servicing staff. In this episode, Greg talks about the best-in-class tech tools Century 21 offers to employees, how to maintain the integrity of your brand, and having a game plan ready so your team knows exactly what to do in any challenging situation.Quotes*”You're always going to have an experience potentially where it's not great with an employee. And other employees watch to see how you react to a bad situation - let's call it a bad apple that might be in your organization. And I think that's just as important as how you treat those employees that are doing great. How do you also react to those employees that aren't doing the right thing?” *”There is one thing that we all have to have and maintain at all times, and that's integrity. Because the moment you lose integrity with an employee, with an outside customer, you'll never get it back.”*”Mistakes are going to happen. And when they happen, how do we learn from that mistake? We take the mistake and dissect it and figure out what's the lesson that we learned here, so we make sure it doesn't happen again.”*”The pandemic showed us we're all normal people and normal things happen in a household. And so it's amazing now that we can come on a call and there'll be 10 of us on a call, and you'll hear somebody's dog barking in the background and that's okay. In fact, that's a great thing, because we're all human and human things happen. And I actually think that it creates a lighter load from an environment perspective, that it's okay to be real, to be you.”*”Your employees are looking for you to step up and lead. And I think you do that by being very decisive. When times are tough for your employees, they want to see you stepping up and taking control and being decisive in the decisions that you make, because they want to see that everything's under control. And if you act as a leader like things are spiraling or things are crazy, guess what? They're not going to have confidence that everything's under control.”Time Stamps*[4:01] The Flight Plan: Get to know Century 21 Real Estate*[10:12] First Class: Best EX practices at Century 21 Real Estate*[21:21] Turbulence: EX lessons learned*[38:13] Advice for other EX leadersLinksConnect with Greg on LinkedInCheck out Century 21 Real EstateThanks to our friendsThis episode is brought to you by Firstup, the company that is redefining the digital employee experience to put people first and lift companies up by connecting every worker, everywhere with the information that helps them do their best work. Firstup has helped over 40% of the Fortune 100 companies like Amazon, AB InBev, Ford and Pfizer stay agile and keep transforming. Learn more at firstup.io