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EPISODE · Apr 6, 2024 · 20 MIN

How To Ethically Collect Targeted Data

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem burdensome, but at their core, they're about getting permission from consumers, being clear about data use, and respecting opt-outs. But the ethical dilemma persists: why hide crucial details in privacy policies? Today, Brian discusses how to collect targeted consumer data ethically. Show NotesConnect With: Brian Mandelbaum: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Apr 6, 2024

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Brian Mandelbaum, CEO of Attain, discusses how to collect targeted consumer data ethically.

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How To Ethically Collect Targeted Data

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This episode was published on April 6, 2024.

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