How to Ethically Manipulate Your Users

Episode 201 of the We Live to Build podcast, hosted by Sean Weisbrot, titled "How to Ethically Manipulate Your Users" was published on June 14, 2024 and runs 44 minutes.

June 14, 2024 ·44m · We Live to Build

Summary

How to Ethically Manipulate Your Users. In this interview, Bryan Farris, President of Goldfish Code, breaks down the framework of "motivation-driven design" rooted in behavioral psychology. We explore the fine line between positive engagement and psychological manipulation, discussing "white hat" techniques (like creating a bigger purpose for your community ) versus "black hat" techniques (like using the fear of loss, which the host argues is central to Slack's business model ). Bryan also explains why every product design is just a "hypothesis" until proven with data , how traveling to 137 countries has shaped his business strategy , and why he believes humans are ultimately motivated by being part of something bigger than themselves. Check out the company: https://goldfishcode.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: [email protected]🕒 CHAPTERS00:00 - Is Empathy a Tool for Manipulation?07:20 - Why Your Product Design Is Just a Hypothesis11:02 - The Framework for "Ethical Manipulation"14:56 - "Black Hat" vs. "White Hat" Motivation18:50 - The Slack Example: Motivating with Fear22:40 - The Waze Example: Motivating with Purpose30:01 - How Traveling to 137 Countries Made Me a Better Strategist40:48 - Autonomy vs. Fear of Loss: What's Your Core Motivation?📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.aiLeave a Review (it truly helps us grow): https://welivetobuild.com/reviewHow I Made $15M: https://welivetobuild.com/networkSubscribe on YouTube: https://youtube.com/@seanweisbrotFollow Sean on LinkedIn: https://linkedin.com/in/seanweisbrot Hosted on Acast. See acast.com/privacy for more information.

Episode Description