EPISODE · May 19, 2026 · 21 MIN
How to evaluate communications
from Cut Through! · host Simon Baugh
If you’re not measuring communications, you don’t know it’s working. Yet our profession has an evaluation problem: we’re counting the wrong things for the wrong reasons.So what does good communications evaluation look like? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com
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