How to exceed your revenue goals through revenue enablement and the customer lifecycle!

This episode is all about how to make your business a sales machine so you hit your financial goals! Specifically through Revenue Enablement  & The Customer Lifecycle!We’ll be covering:What is the customer lifecycle and why it matters.How to identify the exact target market for your product or services.Discover your ideal customer profile so you are spending your marketing dollars efficiently.What are the buyer personas and how to sell to them.How to structure your internal team to attack these markets.Q&A on all things Revenue EnablementHosted by The Shift Spot, where business owners go to make radical shifts in business and in life!About the Speaker:Jim Franklin is a proven sales leader with over 25 years of success in building and leading B2B sales teams selling software/SaaS and professional services. Serving as a Fractional Chief Revenue Officer (CRO) or Chief Sales Officer (CSO), Jim delivers advisory and operational services for B2B companies resulting in predictable, repeatable, scalable, and profitable revenue.Jim has expertise in Revenue Operations (RevOps) methodology and processes. He has a unique ability to link Marketing, Sales, and Customer Success operations across the customer lifecycle to drive efficiency and keep all teams accountable for revenue. The goal is clear - increase your revenue.Jim currently lives in Boulder, CO and is an avid cyclist and skier.The Shift Spotlight Podcast is a GCE Strategic Consulting production.Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.Think you'd be a great guest on the show? Apply HERE!