How to Excel at E-commerce Marketing Automation and Omnichannel Marketing with Rytis Lauris

Rytis Lauris is the Co-founder and CEO of Omnisend, an all-in-one omnichannel marketing automation platform for all e-commerce merchants. He and his marketing team simplify the complex processes of customer interaction lifecycle with the help of email marketing tools. In this interview, we discuss with him how Omnisend provides an all-in-one e-commerce marketing automation platform and tips for omnichannel marketing. How does Omnisend work in e-commerce marketing automation? Tips on omnichannel marketing How often should one send marketing emails to their audience? Omnisend’s Strategy for customer interaction lifecycle Email marketing vs other marketing channels