How to Expand a Customer

Most businesses are sitting on a pipeline they haven't even noticed yet. It's inside their existing customer base.In this episode, James Bissell is joined by Simon Watson, founder and principal consultant at R&B Consulting, to dig into one of the most overlooked revenue problems in B2B sales: what happens after the deal is signed. Simon has spent 20 years in high growth businesses, been part of several successful exits, and now works with founder-led companies to help them grow revenue more sustainably. He knows exactly where the money gets left on the table, and why.Hit Your Numbers is brought to you by The Revenue Enabler. Subscribe wherever you get your podcasts.Connect with Simon Watson on LinkedIn: https://www.linkedin.com/in/simonwatson13/Connect with James Bissell on LinkedIn: https://www.linkedin.com/in/james-bissell1/All episodes, Hit Your Numbers Podcast: https://www.therevenueenabler.com/podcastThe Revenue Enabler website: https://www.therevenueenabler.comFree Sales Resources:→ Do you need more pipeline?→ Is your win rate too low?→ Do you need to close bigger deals?I’ve created a load of free resources to help you solve the problems above.Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings permonth, cold email templates, video and voice note scripts and more.Free Downloads: Instantly download sales resources, including the MEDDPICC deal score sheet,Ghosting Playbook, Demo Checklist, Rapid Research AI, and more.The Sales University: Get a 7 day free trial to 400+ sales training lessons, 1:1 andgroup coaching, AI agents and more. Find all these and more at therevenueenabler.com (https://therevenueenabler.com) Hosted on Acast. See acast.com/privacy for more information.