How To Expand Your Brand Vision With GOLDSHEEP Founder And Chief Creative Officer, Keri Wilson

I’m joined by Keri Wilson, Founder and Chief Creative Officer of GOLDSHEEP, a vibrant, one-of-a-kind athleisure brand that I’ve been obsessed with since it launched. Keri and I talk about the Goldsheep origin story and how her vision for the brand has evolved. We get into the challenges that she’s faced with building out systems and delegating tasks in order to scale, and Keri gets super candid about how she’s learned to not be the bottleneck in her business. We also discuss the consequences of not working within your zone of genius and how to recognize when it’s time to pivot.    IN THIS EPISODE, WE TALK ABOUT: The inspiring story behind the name “Goldsheep”  How Keri created viral moments and got her products on celebrities  The importance of establishing healthy boundaries with your team  How Keri’s approach to business has changed since becoming a mother  Keri’s process for slowing down and looking for God’s nudges    RESOURCES Thanks to Babbel for sponsoring the show. Get up to 55% off your subscription when you go to babbel.com/lori. Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.    CONNECT WITH KERI Shop GOLDSHEEP: goldsheepclothing.com  Follow GOLDSHEEP: @goldsheepclothing  Follow Keri: @kerimariewilson    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business