How to Explain What You Do Clearly: Problem. Process. Outcome
from Capital to the Coast BNI Hosted by Mike Manning
Struggling to explain what you do clearly when networking or meeting potential clients?In this episode, I share a simple messaging formula — Problem, Process, Outcome — that helps service-based business owners create an elevator pitch that actually generates referrals and clients.Most business owners ramble or sound too generic when talking about their business. When people don’t clearly understand what you do, they can’t refer you.In this episode you’ll learn:How to clearly explain what problem you solveHow to describe your process simplyHow to communicate results and outcomesHow to create an elevator pitch that gets referralsWhy clear messaging leads to more clientsThis framework is perfect for:Service-based business ownersBNI membersCoaches and consultantsAnyone who networks for referralsI help service-based business owners create clear elevator pitches and messaging that generate referrals and clients.👉 Want help creating yours?Book a complimentary Pitch Clarity Session: 386-405-7156Subscribe for weekly interviews and training on:Getting more referralsIdentifying your ideal clientImproving your elevator pitchGrowing a service-based business
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