How to Fascinate – featuring guest Sally Hogshead – Boost Your Sales & Lifestyle With Lisa Sasevich Episode #9

For anyone in a distracted and competitive environment, the real issue is not how you see the world. The real question is… how does the world see you?   My dear friend Sally Hogshead is our guest on today's episode, and Sally created the Fascination Advantage®, the first personality assessment that measures how others perceive you! After researching over 600,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn't measure how you see the world – but How the World Sees You. Her recent book, HOW THE WORLD SEES YOU, was a #1 Wall Street Journal bestseller! Working with companies such as Nike, Aflac, Godiva, Jägermeister, Avon, and the Wall Street Journal, Sally creates and leads global marketing campaigns, and also teaches companies how to use their brand personality to fascinate in social media and customer experience. Today, Sally teaches us how to instantly persuade and captivate in a world with a 9 second attention span, using your own unique competitive advantages – including how to captivate customers and close the sale. As the only speaker and author on the topic of fascination, Sally has developed a scientifically-based system of influence, based on the brain's hardwired patterns. This is for any goal that requires powerful communication— from selling insurance to motivating employees. Take a listen and give us a review if you like what you hear!