How to Find a Repeatable Client-Service Process | Ep. 86

Lately, we've been studying ad agencies a lot. Part of what we've learned is that "designers" (with a capital D) often try to carve out a unique value for themselves as artists, multidisciplinarians, or outliers that cannot and should not be boxed in. Most people approach this problem by assigning themselves a role in a creative agency in hopes that they will stop being pushed around. Some of these names might include: Comms Planner (engagement planner, channel planner, connections) Brand Planner (strategist, account planner, planner) Digital Strategist (seo, ad mgmt, channel optimization) Creative Director Art Director Copywriter Yet, at the end of the day, small to medium businesses want to know whether you are a builder or a seller. So, really, they don't care what you call yourself.  Don't worry - today, we outline a 3-step approach to find a repeatable client-service process. We'll talk at length about: The essential questions you should be answering for your clients The types of people that you need to have at the table A case study to prove the effectiveness of this framework  NEWSLETTER INSTAGRAM