EPISODE · Oct 23, 2025 · 18 MIN
How to Find and Solve Hard Problems (feat. a used car salesman and The Problem Hunters) ITS classic
from Idea to Startup · host Brian Scordato, Brian Scordato | Tacklebox
Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain. Also, I'm writing a book! Want to help me? Sign up here. Tacklebox
What this episode covers
Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain.
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How to Find and Solve Hard Problems (feat. a used car salesman and The Problem Hunters) ITS classic
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