How to Find Focus & Fit In Today's AI Market | Cassidy Shield, Chief Revenue Officer at Refine Labs

Cassidy Shield, Chief Revenue Officer at Refine Labs, joins the AI lab to discuss how running the right experiments with generative AI can help business leaders find focus and fit in today’s market. Other topics include: How to approach POCs & prototyping with generative AI Why you shouldn’t lean on a big consultancy to set your AI strategy The secret formula to create competitive positioning with AI Why tools like Midjourney won’t replace high-end creative work Predictions on how (and how fast) AI will evolve A 5X marketing executive & thought leader, Cassidy Shield brings 20+ years of experience to this conversation. Throughout his career, Cassidy has led marketing, sales, product, and supply chain teams at high growth startups and large multinational corporations. In his current role at Refine Labs, he’s helping B2B SaaS companies achieve sustainable revenue growth by changing how they think about, measure, and execute marketing. → Connect with Cassidy → Learn more about Refine Labs