How To Find Sales Hidden In Plain Sight Using The Referral Shortcut With Frank Klesitz of Vyral Marketing

In today's episode, we're going to talk about how to build your business using referrals. Although it's a commonly used strategy, a lot of people are still doing it wrong. In a lot of ways, sales is sales no matter how you do it. The hottest type of prospect is an endorsed referral, somebody who comes in because they have heard of you coming from a friend, a trusted expert, or they've simply read about you because of the authority you've built in the market. Sadly, a lot of folks do it wrong and there is always a right way to do it.Meet Frank KlesitzFrank Klesitz is an authority when it comes to referrals. Through his company Vyral Marketing, Frank has built an entire system designed to utilize database, content, and all other things necessary and this has definitely changed the way a lot of professionals are generating new business through referrals. Based in Omaha, Nebraska, Vyral Marketing has become a marketing choice for experts, professional services, and consultants throughout the country.So I have invited Frank on the show to share with you his bacon-wrapped referral process which he has perfected over the years. Regardless of what type of business you’re in, learning how Frank has systematized the referral process will certainly help you build new leads efficiently and cost-effectively.Here’s what we discussed:3:53 - How Frank became an expert in the referral process4:13 - Enjoying acquiring customers and selling workout training to people in homes5:20 - Using different strategies to advertise his business6:21 - Spending $10 to acquire customers to only make $17:58 - Attending a real estate training and learning a concept that changed his life8:47 - The two kinds of people in the world9:16 - The importance of touching your database regularly10:58 - Only thinking of the "now" business and not staying in touch of customers11:53 - Do not be a secret agent!12:45 - What to do with your email contacts14:01 - Bacon-wrapped strategy: Build a database and stay in touch14:30 - The three main elements of your system15:57 - The right kind of content you send to your customers16:46 - Brad's strategy: aggregation, creation, and curation17:44 - Thinking of marketing from a publisher perspective18:52 - Education-based marketing20:01 - The golden answer to what you send your customers20:17 - The common mistake in creating educational content22:26 - What your first email should look like to avoid getting spammed23:54 - How to start off your content without being intrusive26:18 - Putting yourself in your client's shoe28:32 - Other essential things your content should have29:12 - Sending short educational, Q&A videos to your email list30:38 - Social media is fueled by ___________33:45 - Using technologies and marketing automation software to track response35:15 - A golden nugget of getting business: the rejection-proof networking strategy38:12 - How to end every conversation and get their email address41:16 - The best type of videos you can create42:38 - Reaching out to subscribers and coming from a place of giving44:28 - The Talent Genius - prospecting talented people for their clients46:05 - Your video blog as the bait and your site as the trap47:52 - "Be the invited guest, not the annoying pest."49:01 - How to generate leads on your own50:23 - How Frank helps people create their own content through videos52:07 - How Vyral Marketing does the marketing for you54:52 - The two ends of the customer spectrum55:53 - The Vyral Marketing system in the middle of the spectrum57:16 - The cool things you can see from their website57:58 - Finding what questions are important to people58:13 - Going after CEOs and the Fortune companiesResourcesFor more information on Frank Klesitz and his amazing Vyral Marketing plan and process, visit http://www.getvyral.com.If you have any questions or challenges or would like a second opinion on your business strategy, email [email protected] and let me know. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com