How to find success in new markets with Rob Hotchin, Country Manager at Privy Australia

Thinking of taking your B2B tech business into a new market? It's a big undertaking, where preparation is key. So who better to ask for advice than someone who's been there, done that, and got the t-shirt. On this episode, Matt and Laila were joined by Rob Hotchin who share his first-hand experience of leading digital identity provider Privy into Australia.  Together, they covered Rob's career so far, the exciting work of Privy in the digital identity market, and the companies journey from Indonesia to Australia. Rob explains h ow to navigate cultural differences between territories, the process of finding the right beachhead from which to grow in a new market, and why Australia is the perfect testbed for market adoption. For more information on Paal15, visit Paal15.com.