How to Find the Right Digital Marketing Strategy

Most companies are using some form of digital marketing. However a growing number are struggling to achieve the results they hoped for.What used to be a handful of digital options has now mushroomed into a vast array of choices and complex media plays.Those early days of banner adverts, sponsored content and posts on a few social media platforms have morphed into a situation where companies are struggling to keep up with a massively time consuming frenzy of online activities - often without having a clear idea of what’s working or how they should be benchmarking success.To gain some clarity on digital marketing, I reached out to Madeline Farquharson, marketing lead at Inqling, a digital media consultancy that helps small companies tell their story and connect with their audience.Her team are masters at designing those moments of engagement that customers have with companies online.In this episode, Madeline is going to share some huge insights:- Why Marketers Need a ‘Provisional Persona’ for Their Products.- The Power of Community in Driving Leads.- How We can Benchmark the Success of Our Digital Marketing.- Why It Pays to Use Paid Promotion.- The Critical Difference Between ‘Rented’ and ‘Owned’ Audiences.USEFUL LINKS:Learn more about SPINEXPO:  https://www.spinexpo.comLearn more about Inqling:  https://inqling.studioConnect with Madeline Farquharson:  https://www.linkedin.com/in/madeline-farquharson/A Seat at The Table website:  https://seat.fmContact us at  A Seat at The Table:  https://seat.fm/contact-us/SEND US A MESSAGEVisit A Seat at The Table's website at https://seat.fm