How to Find The Right Patients When Viewership Is So Fragmented

from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development

Today’s media landscape presents a challenge for health care marketers. The expanding multiscreen landscape has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from gathering a critical mass of viewer attention. But there are solutions. We can rein in fragmentation by simplifying audience aggregation and increasing focus on outcomes. Join us as Jeanette Geer, Sr. Director of Category Sales – Healthcare of Spectrum Reach tells us how focusing on outcomes, following data, and reaching health care audiences where they spend their time, you can harness the chaos.

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This episode was published on November 11, 2024.

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