How to Find Your Freelancing Niche

from Being Freelance · host James Barnard, Liz Painter, Katie Chappell, Fraser Davidson, Ayo Abbas, Louise Shanahan, Eman Ismail, Estelle Hakner, Ebonie Allard, Hannah Dossary, Stephen Adams, Steve Folland, Paul Jarvis

In this short compilation episode, Steve revisits conversations from across 11 years of the Being Freelance podcast archive to explore what actually happens when freelancers specialise in a niche. Full of stories of how these freelance creatives found their niche and the impact it had. You’ll hear: THE IMPACT OF NICHING How specialising can make marketing simpler and sales conversations easier Why expertise can lead to higher-value opportunities HOW TO FIND YOUR NICHE How to choose a niche based on experience, enjoyment or values Why your niche doesn’t have to be permanent Featuring insights and stories from James Barnard, Liz Painter, Katie Chappell, Ayo Abbas, Louise Shanahan, Eman Ismail, Estelle Hakner, Ebonie Allard, Hannah Dossary and Stephen Adams. Whether you’re just starting out or rethinking your positioning years into freelancing, this episode might help you scratch that niche itch. FULL EPISODES for each guestJames BarnardLiz PainterKatie ChappellAyo AbbasLouise ShanahanEman IsmailEstelle HankerEbonie AllardHannah DossaryStephen AdamsPaul Jarvis Q&A Hosted by freelance podcast editor and video podcast editor Steve Folland. JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFollandBeing Freelance is hosted and created by freelance podcast editor Steve Folland.JOIN THE COMMUNITYYou're not alone being freelance. Come and hang out with your BFFs (Being Freelance Friends).beingfreelance.com/community NEW TO FREELANCING? THERE'S A COURSE FOR YOU!The Being Freelance course is made for you!Take the course and you'll also get 6 months FREE community membership. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLike VIDEO? - Check out the Being Freelance on:Instagram - Instagram.com/beingfreelanceYouTube - YouTube.com/SteveFollandBeing Freelance is hosted and created by freelance podcast editor Steve Folland.

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This episode is 19 minutes long.

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This episode was published on March 1, 2026.

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