✅ How to Find Your Niche and Grow as a Coach | Todd Howard’s Framework for Solopreneurs

Combines the SEO focus keyword and guest name with context that appeals to coaches and solopreneurs.Find your niche and finally attract the clients you’re meant to serve with expert insight from niche strategist Todd Howard.If you're a coach, consultant, or solopreneur struggling to stand out in a saturated market, this episode delivers exactly what you need. Todd explains why most professionals get niching down wrong—and how a truly unique coaching approach can turn confusion into clarity and position you for long-term growth. This isn't about randomly choosing a market; it's about building a business around your strengths, values, and lived experience.In just 17 minutes, you'll learn:What a niche actually is—and why most people look in the wrong placeWhy coaching businesses without a clear niche waste time, money, and energyHow positioning yourself effectively brings better clients, more clarity, and faster conversionsWhy your experience, especially if you're in your 50s or 60s, is your biggest untapped niche advantageWhy niche marketing is the most sustainable and affordable way to growTodd Howard has helped dozens of professionals stop spinning their wheels and finally create a message, product, and market that align. If you’re searching for how to “find your niche,” this conversation will feel like the missing puzzle piece.00:00 - Welcome & Todd Howard Intro01:00 - Why most people can’t find their niche02:30 - How niching down starts with your unique approach04:15 - Why picking a market isn’t the same as having a niche06:00 - Solopreneurs vs Companies: Niching vs Positioning07:15 - 50-somethings: Why it’s your moment to niche08:50 - Steve Jobs vs You: Do you need to invent something new?10:30 - Why niche marketing works and saves money12:00 - Niche clarity = stronger leadership13:15 - Will niching change your product or just your messaging?15:00 - Client success stories16:30 - Final tips + where to connect with Todd HowardTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn’t do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-onlineClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow us on Threads: https://www.threads.net/@thereal_drchrislooFollow us on TikTok: https://www.tiktok.com/@drchrisloomddphdFollow our Blog: https://www.drchrisloomdphd.com/blogFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025