How to Find Your Public Health Consulting Niche

Resources MentionedFree Niche Development Worksheet — Helps you identify your consulting specialty and articulate it clearly to clients. Free inside The Public Health Club at https://www.publichealthclub.com/Free Skills Translation Guide — From Day 1. Translate your PH skills into consulting language. Inside PHC at https://www.publichealthclub.com/Free RFP Go/No-Go Checklist — From Day 2. Inside PHC at https://www.publichealthclub.com/Public Health Consulting 101 — Free live workshop, June 16 + June 17. Register at https://www.publichealthclub.com/public-health-consulting-trainingSubcontracting to Six Figures (S26F) — Doors open June 16th. Six weeks, step-by-step. https://www.publichealthclub.com/courseHow to Find Your Public Health Consulting Niche | The Dr. Des Show Ep. [#]Trying to do everything in public health is exactly what's keeping you from landing contracts. In Day 3 of Public Health Consulting Week, Dr. Des breaks down what a consulting niche actually is, why being a generalist works against you, and the two questions that will help you identify your specialty fast. She also tackles the myth that multiple revenue streams mean doing five things at once — and why it almost never works that way.In This Episode, You'll LearnWhy "I do health equity" is not a niche — and what to say insteadHow being a generalist gets your proposal skipped overThe two questions that reveal your consulting nicheWhy doing work you actually enjoy makes building a business significantly easierHow multiple revenue streams actually develop — and why you start with oneHow to talk about your niche confidently in networking conversations and at conferencesTimestamps[00:00] Welcome to Day 3 — and why niche is today's focus[01:30] What a niche actually is and why public health training works against us[03:00] Why "I can do everything" loses contracts[04:30] The two questions: what do you like to do, and what are you good at?[06:30] How Dr. Des's own niche evolved — from health equity trainings to PHC[08:00] Multiple streams of revenue: the real way it happens[09:30] How to talk about your niche in a live networking moment[11:00] Free Niche Development Worksheet inside PHC + S26F doors opening June 16thFrequently Asked QuestionsWhat is a consulting niche in public health?A niche is the specific service you offer — not a topic area, a deliverable. "Health equity" is a topic. "Health equity-focused program evaluation for nonprofits" is a niche. Clients hire consultants for specific projects, and if they can't quickly identify what you do and how it benefits them, your proposal gets passed over.How do I figure out my public health consulting niche?Start with two questions: What do you actually enjoy doing in public health? And what do other people consistently come to you for or compliment you on? Where those two answers overlap is usually your niche. If you're still unsure, the free Niche Development Worksheet inside PHC walks you through it step by step.Do I need multiple services to build a consulting business?No. Multiple revenue streams almost always start from one strong one. Pick the service you do best, build a track record with it, then branch off from there. Trying to launch multiple offers at once splits your focus and makes it harder to win anything. Start with one. Get a client. Then grow.About The Dr. Des ShowThe Dr. Des Show is the go-to podcast for public health career development, consulting, and entrepreneurship. Hosted by Dr. Desiree "Dr. Des" Strickland — DrPH, public health CEO, and founder of The Public Health Club.https://www.drdesshow.com/https://www.publichealthclub.com/