How to Find Your Record Label’s Unique Identity

from Other Record Labels · host Other Record Labels

There’s one record label the world doesn’t have yet—the one only you can create. In this episode, I’ll share why the most successful indie labels today are the ones that are hyper-specific, intentionally niched, and built around their founder’s unique obsessions. You’ll learn how to uncover the “secret ingredients” that make your label stand out—whether you’re brand new or you’ve been running a label for years but still feel undefined. Presented by LANDR - [landr.com/otherrecordlabels] We’ll explore how combining your unique passions—musical and non-musical—creates a one-of-a-kind identity for your label, and why being oddly specific is the best way to thrive in today’s music industry. Plus, I’ll talk about my new book Why We (Still) Need Record Labels (out this week!). If you’ve been waiting for a sign to finally start (or reimagine) your record label—this is it. 👉 Order the new book: otherrecordlabels.com/book 👉 Apply for Labelmates: otherrecordlabels.com/labelmates

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How long is this episode of Other Record Labels?

This episode is 17 minutes long.

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This episode was published on September 9, 2025.

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