How to find your voice in your content with Rikki Sullivan

Do you worry about how you sound when you write about your pet business?Maybe you feel too formal or are concerned you don't sound 'professional' enough?As a pet business owner you have to wear so many different hats and it can feel overwhelming having to create content and put yourself 'out there.'In this episode Rikki Sullivan - the Canine Copywriter - shares how to overcome any anxieties you might have around this.Key topics and timings in this episode:0.18 - Intro to Rikki1.40 - Rikki’s background and her experience in the pet industry2.20 - How Rikki left her corporate job to become a dog walker and launch a daycare business5.16 - Why blogging is seen as the ‘Boring uncle’ of the promotion world6.37 - How blogging helped Rikki build a waitlist of clients who wanted her to care for their pets8.32 - What puts people off blogging 9.05 - Why your writing voice should be as close to your personal voice as possible11.32 - How to get started with blogging and why you shouldn’t worry about being rubbish at first12.02 - How a ‘brain dump’ can get you into the flow of writing13.30 - Why you don’t need to fret about the structure at the beginning 15.19 - Writing in layman’s terms and avoiding jargon17.14 - Why it’s important to write for your clients, not for your peers18.26 - How the pandemic has made it more important than ever to stand out21.02 - Speaking in your own authentic voice 22.03 - How your friends and clients can help when it comes to finding your voice23.55 - Example - Canicross business 27.05 - Getting friends to check your content and how tools like Grammarly can help 28.02 - Sharing you own experiences to build confidence in your writing 32.10 - Finding people to collaborate with in my free Facebook group34.34 - Being accountable with your content and pledging to post regularly35.58 - Outsourcing and how to brief a copywriter40.59 - How to find out more about Rikki Links mentioned in this episode: Find out more about Rikki at www.thecaninecopywriter.co.uk/Free website for checking Grammar - www.grammarly.com/Should you buy my pet business planner? https://rachelspencer.co.uk/should-you-buy-pet-business-content-planner/Buy a planner: https://rachelspencer.co.uk/product/pet-business-content-planner/Join the Planner Club here: https://rachelspencer.co.uk/product/pet-business-planner-bundle/Find out more about Pets Get Visible: https://rachelspencer.co.uk/pets-get-visible-right-for-you/