How to Fix the TSA Without Crowdsourcing

The TSA (transportation security administration) has announced a new crowdsourcing campaign whereby they will look to the public to come up with ideas to make the TSA lines shorter. The idea on its own isn't a terrible one, but after doing some digging, it turns out that it's not about making lines shorter, it's about getting people to sign up for the TSA Pre-Check program and pay what it takes to get there. That's not a technology issue for the masses to solve, that's an issue for a marketing person or team within the TSA to tackle. And it's extremely frustrating for someone who travels as much as Jay does. The problems that the TSA are having with line length and the time it takes to get through security transcend any sort of crowdsourcing campaign the TSA could implement. Today's Sprout Social shout out goes to Jason Miller (http://twitter.com/jasonmillerCA), who is the Senior Manager of Content and Social Media at LinkedIn and is also a rock n' roll photographer in his spare time. Jason is a great guy to follow for his insights on creative content. Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.