How to Fix Your Leasing Funnel: Leads, Fraud & Fees with Vanessa Anderson (CEO at ShowMojo, Tenant Turner, and PropertyTek)

In this episode, Vanessa Anderson digs into the biggest leasing challenges PMs are facing right now: flat rents, longer days on market, and growing regulatory pressure around fee disclosures. Vanessa shares how ShowMojo & Tenant Turner are helping PMs stay compliant, fight listing fraud, and optimize conversions, even in a soft market.(00:00:00) Intro (00:01:28) Vanessa's early career and real estate background (00:04:16) Transition to institutional ownership and tech (00:11:36) Recent developments and innovations (00:14:23) Sponsor - ShowMojo (00:15:44) Differentiating rental prices via fees (00:17:14) Addressing fraud and security in property management (00:22:54) Leveraging AI and future roadmap (00:30:59) Lead sources and leasing widgets (00:31:28) Sneak peek: latest leasing report (00:32:30) Challenges in the leasing market (00:33:56) Using data to communicate with owners (00:37:08) Regional market insights (00:39:07) Sponsor - ShowMojo & TenantTurner (00:40:40) Future leasing trends (00:53:35) Metrics for property managers (00:56:27) Importance of clear policies (01:01:03) Conclusion and contact information We also get into how AI is (and isn’t) being used in leasing workflows, the surprising market insights from their latest leasing report, and why a clear pet policy might save you 2–3 days on market. If you’re thinking about your tech stack, lead sources, or how to justify pricing with owners, be sure to catch this one.Learn more & connect with me here:⁠Crane⁠, the private community for property management business owners.⁠My Free PM Newsletter⁠⁠RL Property Management⁠Learn more and connect with Vanessa here: Vanessa on LinkedIn - https://www.linkedin.com/in/vanessaanderson/Tenant Turner - https://tenantturner.com/ShowMojo - https://hello.showmojo.com/Programming note: This episode contains sponsored content.