How to Fix Your SEO Strategy

#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.Danielle, Rita, Ross, and Tom cover:The most common SEO mistakes B2B marketers are making right nowWhy ranking for the wrong keywords is hurting your pipelineHow to optimize content for scanners, search intent, and conversionsTimestamps(00:00) - – Introduction to Rita, Ross, and Tom (02:31) - – Why SEO has changed and what marketers are getting wrong in 2024 (05:32) - – The impact of AI on SEO and why standing out is harder than ever (07:14) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO (09:40) - – The difference between top-of-funnel and bottom-of-funnel content strategies (12:07) - – Why glossary pages aren’t enough and what to do instead (14:43) - – The biggest homepage SEO mistakes (live website teardown) (19:26) - – How to structure product and category pages for better rankings (22:20) - – The problem with keyword stuffing vs. real search intent optimization (26:05) - – Why internal linking and URL structure matter for SEO success (30:41) - – How backlinks, brand authority, and digital PR impact rankings (34:35) - – The role of content quality, readability, and formatting for scanners (38:00) - – Common mistakes in blog strategy and how to fix them (42:30) - – Why getting to the point faster improves rankings and engagement (45:06) - – Final SEO takeaways recommendations Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more