How To Follow A Focus Group - How To Win An Election

What this episode covers

Focus groups, along with opinion polls, are vital for political parties and election campaigns. Peter Mandelson discusses introducing them to British politics, Polly Mackenzie explains why the Lib Dems could never afford them, and even Daniel Finkelstein agrees they make a difference.The political masterminds join Matt Chorley to talk about when to follow the polls and when to ignore them, Liz Truss's Popular Conservatives, and who has met the most prime ministers?Send questions, comments and voicenotes to: [email protected] Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of How To Win An Election?

This episode is 38 minutes long.

When was this How To Win An Election episode published?

This episode was published on February 6, 2024.

What is this episode about?

Focus groups, along with opinion polls, are vital for political parties and election campaigns. Peter Mandelson discusses introducing them to British politics, Polly Mackenzie explains why the Lib Dems could never afford them, and even Daniel...

Can I download this How To Win An Election episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.