How To Forge A Career In AdTech (Track + Store/(Steal?) User Data) - w/ Vishwas

In this episode featured not-expert is Vishwas Shanbhag. Vishwas is the head of Revenue Strategy at VerSe.The subject of today’s discussion is AdTech. Vishwas takes us thru the fascinating and cash-strapped world of ad tech and the engineering marvels it takes to serve personalized ads to users within 200 ms. We also go over some innocent and otherwise things companies do to track and store your data, exactly how cookies and tracking pixels work and why it can be risky to allow third party cookies, and a lot of best practices on how we can best secure our data online while also not degrading our search experience.-----------------------------------------------------------------------------------------------------------------------------------------------------------------------Resources:Vishwas: https://www.linkedin.com/in/vishwas-shanbhag/Timestamps:(00:00) Background + Introduction(02:35) Vishwas's Journey into Ad Tech(07:45) Understanding the Basics of Ad Tech(10:02) InMobi's Role in the Ad Tech Ecosystem(13:24) Real-Time Ad Serving Mechanism(16:06) Data Collection and User Privacy(19:00) Skills for Aspiring Ad Tech Professionals(21:39) User Data and Targeting in Ad Tech(25:16) Privacy Concerns in Ad Tech(28:40) Understanding Cookies and Privacy(31:38) Quality experience on the internet comes with loss of privacy?(36:54) Are Ads Really That Bad?(41:13) Data Privacy and Public Wi-Fi Risks(46:01) Ads shown for what you watch on Netflix(49:25) Alexa & Siri are ALWAYS listening?(51:59) Are they listening to what you talk about to suggest ads?(55:10) Do NOT allow all permissions (photos etc) to random apps(57:46) Outro + Gratitude