How To Fortify Your Business Financially

In this episode, I’m going to have a conversation with Mel Abraham, a.k.a. The Influencer’s Influencer and The Thought Leader to Thought Leaders. He is the founder of Thoughtpreneur Academy, an online training program that helps entrepreneurs build their expertise and authority in their niche to grow their businesses and increase their revenue. He is a sought-after speaker, the number one bestselling author of The Entrepreneur’s Solution, and the creator of The Entrepreneur’s Solution podcast, which is currently the top-ranked business podcast for social entrepreneurs.Mel has built, bought and sold numerous multi-million-dollar businesses for himself as well as his clients, and his strategies have helped build thousands of businesses which have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses. His principles help business owners ensure that their customers become raving fans and that their lives are full of fulfillment from a business that is congruent with their values, in alignment with their higher vision, and connected to all stakeholders at an emotional level. I met him about a month ago at the Brendon Burchard mastermind, and we became best friends. I've heard him talk about finances and what is happening in the world right now, and how he is watching businesses that are in fear take their dollars and turn them into pennies while others are able to step back, take pennies and turn them into dollars. So I wanted to bring him on to talk to us about how we can fortify our businesses financially in the crisis that we’re facing right now. He will talk about sales problems versus profits problems and how we can work around them, how we can keep making money with our businesses while maintaining great relationships with our customers, how the recently unveiled CARES Act can cushion us from the harm the Coronavirus pandemic is unleashing, and so much more. This episode will help you prepare financially in your business for what’s coming, so don’t miss it.Key Takeaways:From CPA to creating frameworks to teaching thought leaders how to be thought leaders (04:09)How we can control our thoughts and take back our confidence, so we can move forward with our businesses during this difficult time (06:46)Being vigilant guards standing guard at the gates of our mind right now (12:34)How people can fortify their businesses financially in the current business environment (15:25)Making sure that we're holding on to cash and generating as much of it as possible (21:45)The difference between going wide and going deep (24:51)Taking what we sell and bundling it with another product or service to make it more valuable (26:51)How small businesses can get Coronavirus relief through the CARES Act (31:57)Looking at the numbers, knowing what they mean, and creating a strategy (37:19)Anticipating the things that can go wrong and figuring out the solutions to those things before we step into a business (39:38)Additional Resources:Mel on InstagramMel on FacebookMel’s Website--Connect with Alison:FacebookInstagramLinkedIn>>> Join the $1-100k System